The University of Arizona


The Buzz: a fun, game-oriented, interactive, and engaging approach to alcohol education
 
 

DataData

As part of the findings of the research, Evaluation of an Interactive, Games-Based Alcohol Education Program in Affecting Intention and Behaviors Related to High-Risk Alcohol Use Among Greek Affiliated College Students, (Holman, 2014):

92% of students in the study reported that The Buzz was "better or much better" than other alcohol education programs.

98% of students "agree or strongly agree that The Buzz is relevant to college students."

The 30-day post survey demonstrated that average number of drinks/week went from 13 down to 8. Average BAC went from .113% down to .08%. Of particular note is the fact that this study was done on Greek students who tend to be the most high risk and often the most resistant to positive alcohol messaging.

2015 Survey Study Statistical Highlights (n =1,206) -

99% of participants reported that The Buzz is relevant to college students.

98% stated that The Buzz will cause them to think differently about their alcohol use.

69% stated that The Buzz will cause them to change their alcohol use.

78% stated that they have a specific idea in mind about how to change their alcohol use.

97% stated that The Buzz was better or much better when compared to other alcohol education programs.

After attending a Buzz presentation, 49% of moderate drinkers and 57% of heavy drinkers intended to drink less.

2014 Survey Study (n =1,096) - Of students who consume alcohol:

  • 89% reported that The Buzz will cause them to think differently about their alcohol use.
  • 70% reported that The Buzz will cause them to change their alcohol use.
  • 78% reported that they have a specific idea in mind about how to change their alcohol use after attending The Buzz.

2012 Survey Study - 70% of heavy drinkers and 36% of moderate drinkers reported that they intend to drink less as a result of The Buzz program.

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